Marketing Analysis Marketing And Pr Worlds - 760 Words

Marketing and PR worlds are vastly related but somehow still are kept separate. There seems to be an un-crossable DMZ line we just cannot transverse. No matter how many times we group the two into the general â€Å"integrated marketing† void, there is a politically correct animosity between the two; at least in the scholastic circles. The marketing department takes us PR folk for airheads who just don’t have the mind-works for numbers and business crunching. We on the PR team secretly call the other side uncultured brutes (how dare they communicate as they do without considering all the repercussions! UGH!). Marketers are good-for-nothings who throwing vast budgets away on advertisements and promotions with no real savviness. PR fairies have a knack for evaporating on the spot the minute anyone mentions measurement or ROI. Say ‘KPI’ in any PR discussion and you will either be met with looks of confusion or disgust (dependent on how much real world experienc e the person boasts, of course). End of day, we are just as different as cats and dogs, though we refuse to admit that we serve the same purpose. Perhaps it’s time to put these school yard fights aside – we have much to learn from one another.Here is a short reference guide I put together to help us better understand the other side: PUBLIC RELATIONS One of our greatest weaknesses comes from measurement – or lack thereof. We are hard pressed when asked for our financial contribution in the grand scheme of things. How do weShow MoreRelatedThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesconcerning the roles of marketing and public relations in modern organisations. Marketing professionals seem inclined towards incorporating publicity – traditionally controlled by public relations – within marketing strategies, while public relations (PR) practitioners seek more influence over marketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations areRead MoreShift Communications : A Top Tier Marketing Firm1337 Words   |  6 PagesCommunications is a top-tier marketing firm, comprised of over one hundred smart, creative and sassy p rofessionals in offices from its headquarters in Boston, to San Francisco, to NYC, and Austin. Put simply, Shift seeks, builds and converts new audiences capable of driving business expansion for consumer, media and technology companies. These companies are among the big and the small, from traditional brands to innovative startups. Recenly, in 2013, Shift was chosen as Small PR Agency of the Year by HolmesRead MoreMarketing Analysis : Marketing Career Guide Essay973 Words   |  4 Pages Even with multiple career paths within the marketing field, the primary goal involves building a strong, favorable relationship between the business and the consumer incorporating product value, price, placement, promotion, and excellent customer service. A profitable business cannot exist without paying customers; therefore, the business world depends on marketing leaders. The â€Å"Marketing Career Guide† (2016) discloses that the marketing field attracts driven people who like to strategize, identifyRead MoreThe Independent Film Pr Company s Mission941 Words   |  4 PagesExecutive Summary Our Independent Film PR Company’s Mission is to provide informed, media-savvy public relations services based on film industry knowledge, as well as a real understanding of the issues that affect our clients with a genuine enthusiasm for what we do. With the use of our effective digital marketing services such as providing support for independent filmmakers with distribution strategies, utilizing search engine for marketing campaigns and working with the actors about their mediaRead MorePublic Relations Is The Practice Of Managing The Spread Of Information Between An Individual1321 Words   |  6 Pagespolitical decisions. It focuses on the image of a company, and is responsible for initiating and maintaining good relationships amongst all parties involved. PR professionals strive to present their client in the best light possible so the client may achieve its goals. In the business world, Public Relations is often confused with Marketing and Advertising, and today even other communications professionals use the terms interchangeably.However, Public Relations has the unique position that itRead Moremanage the marketing process1361 Words   |  6 PagesBSBMKG603B Manage the marketing process ASSESSMENT 1 1. Marketing activities: Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and successRead MoreMarketing Plan for a New Fashion Brand for Women1157 Words   |  5 PagesMarketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas, who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy, minimalistic, upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest orderRead MoreBmw Z3 Roster1659 Words   |  7 PagesAmerican customer has found itself difficult to relate itself to a foreign brand. Here lies the challenge for BMW and the marketing behind the Z3 campaign are aimed at changing this perception of the American customer and ingrain BMS s brand image in the hearts of Americans Phase1 which was not a run of the mill marketing campaign created a huge buzz and was deemed a huge success. The campaign revolved around the placement of the BMW Z3 in the James BondRead MoreThe Marketing Audit - Download Ppt — Presentation Transcript1638 Words   |  7 PagesMore†¦ The Marketing Audit - Download PPT — Presentation Transcript †¢ 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities †¢ 2. Definition â€Å" the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats† The marketing plan servesRead MoreThe Eminent Scientist And Nobel Prize Winner Sir Peter Medawar1117 Words   |  5 Pagesform in which they are communicated to learned journals are notorious for misrepresenting the processes of thought that led to whatever discoveries they describe. You will have read (and maybe even written) many case histories describing marketing success stories. In your opinion, does the Medawar comment also apply to them? If so, what would be a more accurate description of such a process? (Please avoid the purely theoretical and abstract as far as possible.) â€Å"There are three kinds